golf

By Larry Fine AUGUSTA, Georgia (Reuters) – Golf fans surfing PGA Tour’s websites and apps can now score rewards points in the golf organization’s efforts to reach younger audiences and fantasy game players, a tour executive said Wednesday. More than one million daily visitors to the tour’s various platforms will be accumulating PGA Tour mPoints in conjunction with SessionM in a loyalty program launched this week. “Every month millions of people come to PGA Tour.com to follow all the tournament stuff,” Scott Gutterman, vice president of digital operations for the PGA Tour, told Reuters under a shady tree at Augusta National.