Golf-PGA Tour making digital reach-out to younger audience

April 8, 2015 publisher georgia, golf, larry-fine, loyalty-program, motivate-people, scott-gutterman, tour

By Larry Fine AUGUSTA, Georgia, April 8 (Reuters) – Golf fans surfing PGA Tour’s websites and apps can now score rewards points in the golf organization’s efforts to reach younger audiences and fantasy game players, a tour executive said Wednesday.

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Golf-PGA Tour making digital reach-out to younger audience