Periscope, media companies talking about anti-piracy tech

By Yasmeen Abutaleb and Jennifer Saba RANCHOS PALOS VERDES, Calif./NEW YORK (Reuters) – Live streaming-video app Periscope and media companies are discussing how to address piracy on the new service, but Periscope says technological fixes many programmers want are difficult to do in real time.

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Facebook, Twitter lock horns in post-Super Bowl battle of the statistics

By Alexei Oreskovic and Jennifer Saba SAN FRANCISCO (Reuters) – Facebook Inc and Twitter Inc released a barrage of data, special “heat” maps and slick animations on Monday to claim the title of most-popular social network for spectators watching the Super Bowl, but a winner was difficult to pick. Facebook, the world's largest social network, boasted that 65 million people chimed in on its service about the match that saw the New England Patriots edge the Seattle Seahawks 28-24, up 30 percent from the year earlier.

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Nationwide considers halting controversial child safety ad

(Reuters) – Nationwide Mutual Insurance Company is considering whether or not to drop a TV advertisement featuring a dead boy speaking to viewers after a backlash on social media as soon as the commercial about child safety aired during Sunday’s Super Bowl broadcast. Nationwide spokesman Joe Case said on Monday that some of the reaction “was stronger than we anticipated” and “we’ll gauge whether or not to run the ad more.” The ad, Case said, was intended to start a conversation around child safety and accidents in the home, part of the insurer’s Make Safe Happen campaign.

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Former Kleiner partner seeks $16 million in discrimination lawsuit

By Sarah McBride SAN FRANCISCO (Reuters) – Ellen Pao, a former partner at prominent Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers, is seeking $16 million for discrimination and retaliation in a lawsuit against the firm, a Kleiner attorney said in court. Kleiner has denied the accusations of discrimination and retaliation, along with accusations that it did not take reasonable steps to prevent discrimination. At a hearing in San Francisco Superior Court on Monday, Kleiner attorney Lynne Hermle publicly disclosed the amount of damages sought for the first time.

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Media embracing digital TV with strings attached

By Jennifer Saba and Lisa Richwine NEW YORK/LAS VEGAS (Reuters) – Media companies that are starting to allow their programs onto Internet-delivered TV and mobile devices are putting limits on digital rights as a safety hatch if problems arise with the new distribution systems, executives say. The debate over digital rights that determine how and when content is consumed is adding a new layer of complexity to negotiations between media companies and distributors, leading to drawn-out wrangling and programming blackouts in some cases. …

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Media embracing digital TV with strings attached

By Jennifer Saba and Lisa Richwine NEW YORK/LAS VEGAS (Reuters) – Media companies that are starting to allow their programs onto Internet-delivered TV and mobile devices are putting limits on digital rights as a safety hatch if problems arise with the new distribution systems, executives say.

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Starboard reiterates Yahoo should combine with AOL

(Reuters) – Activist-investor Starboard Value LP has reiterated that Yahoo Inc should consider a merger with AOL Inc and cut costs to improve profits, spurred by media reports that Yahoo is exploring other large-scale acquisitions. Starboard, in September, urged Yahoo to consider merging with AOL on the grounds that a deal could create up to $1 billion in “synergies” by reducing overlaps in online display advertising and other overhead costs

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Strong advertising sales boost AOL revenue

By Jennifer Saba and Anya George Tharakan (Reuters) – AOL Inc reported stronger-than-expected revenue growth as advertisers used the digital media company's automated platforms to buy and sell digital ads. Total third-quarter revenue rose 12 percent to $626.8 million, ahead of the average analyst estimate of $623.5 million, according to Thomson Reuters I/B/E/S

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