the-reaction Archives

Nationwide considers halting controversial child safety ad

February 2, 2015 admin boy-narrating, comedian-patton, during-the-game, gauge-whether, jennifer-saba, media-as-soon, seahawks, super, the-commercial, the-reaction, world

(Reuters) – Nationwide Mutual Insurance Company is considering whether or not to drop a TV advertisement featuring a dead boy speaking to viewers after a backlash on social media as soon as the commercial about child safety aired during Sunday’s Super Bowl broadcast. Nationwide spokesman Joe Case said on Monday that some of the reaction “was stronger than we anticipated” and “we’ll gauge whether or not to run the ad more.” The ad, Case said, was intended to start a conversation around child safety and accidents in the home, part of the insurer’s Make Safe Happen campaign.

News Posts

Former Kleiner partner seeks $16 million in discrimination lawsuit

February 2, 2015 publisher court-on-monday, during-the-game, jennifer-saba, kleiner, san, silicon-valley, super, the-reaction, venture-capital

By Sarah McBride SAN FRANCISCO (Reuters) – Ellen Pao, a former partner at prominent Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers, is seeking $16 million for discrimination and retaliation in a lawsuit against the firm, a Kleiner attorney said in court. Kleiner has denied the accusations of discrimination and retaliation, along with accusations that it did not take reasonable steps to prevent discrimination. At a hearing in San Francisco Superior Court on Monday, Kleiner attorney Lynne Hermle publicly disclosed the amount of damages sought for the first time.