poor-reputation

By Paul Sandle and Kate Holton LONDON (Reuters) – Burdened with a poor reputation for customer service, facing increasingly fierce competition and under pressure to hit challenging financial targets, the cyber attack at TalkTalk could not have come at a worse time for the British telecoms firm. Chief Executive Dido Harding shocked customers last week when she said that the broadband, TV, mobile and fixed line telephony services company had been hacked, potentially putting the private details of its 4 million customers into the hands of criminals. “TalkTalk doesn't go into this in the rudest of financial health, by any means,” Arete analyst Steve Malcolm told Reuters.