India IT behemoths revamp culture to attract young talent, battle start-ups

By Nivedita Bhattacharjee MUMBAI (Reuters) – India’s oldest and most distinguished IT firms are doing what would have been almost sacrilegious a few years ago – holding coding marathons to develop innovative fixes and deploying “commando” units to resolve clients’ IT woes within hours. Infosys , Wipro and other Indian IT giants, which rose to prominence during the outsourcing boom in the 1990s and 2000s, have struggled to keep pace with mushrooming start-ups. Client demands are similarly changing in India’s $147 billion IT outsourcing industry.

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