Liberty Interactive to buy online retailer Zulily in $2.4 billion deal

Liberty Interactive Corp , which owns home shopping network QVC, said it would acquire Zulily Inc in a deal valued at $2.4 billion to tap into the online retailer's younger clientele and its strong mobile presence. Chinese e-commerce giant Alibaba Group Holding Ltd owns a stake of about 9 percent in the company. Billionaire John Malone-backed Liberty will combine the five-year old Zulily with its QVC business, which is about 30 years old and seen by analysts as a maturing business in the United States

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