HBO offers premiere episodes of two series on Facebook

(Reuters) – Television network HBO said it would offer the premiere episodes of two new comedy series on Facebook, underlining the growing popularity of the social networking site as a video platform. With about 1.44 billion monthly active users, Facebook has become a sough-after outlet for companies looking to market their products via online videos, the fastest growing category of Internet ads

Read more

WeChat is Tencent’s ace in China’s online entertainment race

By Paul Carsten and Lisa Richwine BEIJING/LOS ANGELES (Reuters) – In a multi-billion dollar dogfight with Alibaba Group Holding Ltd for leadership in China's online entertainment market, mobile messaging app WeChat is Tencent Holdings Ltd's trump card. The wildly popular app allows Tencent to channel 500 million monthly active users to its entertainment services, a huge consumer base for subscriptions or marketing – pay dirt for media and advertising partners.

Read more