Amazon draws 10 million new Prime members over holidays

By Kshitiz Goliya (Reuters) – Amazon.com Inc said on Friday it drew more than 10 million new members to its Prime shipping and digital content service over the holidays and intends to offer one-hour shipping to more cities in 2015. Amazon considers its $99-a-year Prime membership, which confers free two-day shipping and streaming of select movies and songs, essential to driving its growth and margins.

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