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Tegna CEO looks to rejuvenate local TV

November 25, 2015 creative broadcast, chief-executive, create-more, daughter, including-news, make-local, michael, month, source, supreme-court, the-broadcast

Tegna Inc, the broadcast and digital company that split from Gannett Co Inc earlier this year, has assembled a group of employees to make local broadcast television, including news, more interesting to a younger audience. The McLean, Virginia-based company is also trying to create more original programming and discussing ways to better integrate its lineup with social media, Chief Executive Officer Gracia Martore told Reuters earlier this month

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Big brands don’t mind live Periscope stumbles to reach millennials

November 25, 2015 publisher create-more, daughter, even-though, including-news, last-month, michael, north-america, periscope, royal-caribbean, supreme-court, the-broadcast

When Benefit Cosmetics, a San Francisco-based maker of skin care and makeup, used Twitter's Periscope live-streaming video service to make a product demonstration, a heckler became part of the live show, typing to the presenter, “I can see down your top” even though there was no wardrobe malfunction. During BMW of North America's debut of its M2 coupe on Periscope last month, the sound dipped in and out as the driver talked about how the car handled