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Elder-care challenges prompt tech executives to create startups, apps

December 28, 2014 publisher christina, christina-farr, combat-chronic, commerce-chief, demanding-job, her-parents, internet, medical, parents, program-costs, san, search-giant, smartphone, stephanie

By Christina Farr SAN FRANCISCO (Reuters) – For years, Google Inc’s commerce chief, Stephanie Tilenius, held a demanding job and helped oversee the medical care of her parents, an experience that led her to leave the Internet search giant in 2012 and start a company to help patients combat chronic disease. Earlier this year, Tilenius’ company launched Vida, a mobile app that lets patients consult with a team of professionals, including doctors, nurses and nutritionists, from their smartphone. The program costs $15 a week and includes reminders to take medication.