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Facebook, eyeing TV dollars, rolls out new ad products

September 28, 2015September 29, 2015 creative better-spent, dollars, india, million-active, new-advertising, san, silicon, spent-on-mobile, sunday, time-on-their, took-the-stage, user-social

By Yasmeen Abutaleb SAN FRANCISCO (Reuters) – Facebook Inc introduced a slate of new advertising products on Sunday, most of which are aimed at luring television advertisers onto the 1.5-billion user social network. Facebook is trying to convince advertisers, especially those who use video, that their dollars will be better spent on mobile platforms rather than on TV as users, especially millennials, spend more time on their phones than watching television