AOL revenue beats estimates on strong ad sales

(Reuters) – AOL Inc reported quarterly revenue above analysts' expectations, boosted by demand for its real-time bidding platform that helps advertisers place video and display ads on other digital properties. Shares of the company, whose businesses include the Huffington Post news website and the TechCrunch blog, were up 4 percent in premarket trading on Friday. Advertising has become a major revenue stream for AOL as the company moves away from dial-up subscription service, helped by acquisition of automated advertising platforms such as Adap.tv

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Strong advertising sales boost AOL revenue

By Jennifer Saba and Anya George Tharakan (Reuters) – AOL Inc reported stronger-than-expected revenue growth as advertisers used the digital media company's automated platforms to buy and sell digital ads. Total third-quarter revenue rose 12 percent to $626.8 million, ahead of the average analyst estimate of $623.5 million, according to Thomson Reuters I/B/E/S

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