Exclusive: Genealogy website Ancestry.com explores sale: sources

Ancestry.com LLC, the world's largest family history website helping users trace their heritage, is exploring a sale that could value it at between $2.5 billion and $3 billion, including debt, according to people familiar with the matter. Permira Advisers LLC, the buyout firm that owns most of privately held Ancestry, has hired investment banks to run an auction for the company, the people said this week.

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