Nielsen to measure digital ads in partnership with Tencent

May 28, 2015 admin beijing, biggest-social, digital, global-mobile, internet, internet-conference, launching-its, similar-service, york

Nielsen NV announced on Wednesday that it is partnering with Tencent Holdings Ltd to measure its digital audience in a move that could direct more ad dollars from companies in the United States to China's biggest social network.

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Nielsen to measure digital ads in partnership with Tencent