Yahoo’s NFL debut bodes well for game streaming: media buyers

The reach of Yahoo Inc's first global live-stream of a National Football League game on Sunday is likely to result in the league striking future deals with online distributors, media buyers said on Monday. An average of 2.36 million viewers were watching at any given time, according to preliminary data released by Yahoo and the NFL.

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Facebook, eyeing TV dollars, rolls out new ad products

By Yasmeen Abutaleb SAN FRANCISCO (Reuters) – Facebook Inc introduced a slate of new advertising products on Sunday, most of which are aimed at luring television advertisers onto the 1.5-billion user social network. Facebook is trying to convince advertisers, especially those who use video, that their dollars will be better spent on mobile platforms rather than on TV as users, especially millennials, spend more time on their phones than watching television

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