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Speaking to analysts after its second-quarter report late on Thursday, Google Chief Business Officer Omid Kordestani pointed to Brooklyn-based Etsy as a good example of web companies winning more business due to Google's recent move to index information and pages within third-party apps. “Developers like Etsy are already seeing a boost in traffic as a result of deep linking,” Kordestani said. The jump in Etsy's shares pressured short sellers who recently increased bets against the company, which has grown from selling just wooden goods to include other crafts, vintage goods and recently, mass manufactured products