Omnicom to buy Brazil advertising group ABC, source says

By Tatiana Bautzer and Guillermo Parra-Bernal SAO PAULO (Reuters) – Omnicom Group Inc, the world’s second largest advertising company, has agreed to pay 1 billion reais ($270 million) for Brazil’s Grupo ABC, growing Omnicom’s publicity, branding services and content in Latin America’s largest economy, a source with direct knowledge of the transaction said on Friday.

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