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WeChat is Tencent’s ace in China’s online entertainment race

May 12, 2015 admin chinese, combined-2-53, details-on-its, facebook, give-specific, hollywood, million-monthly, music-content, social-networks, tencent, wanda-group

By Paul Carsten and Lisa Richwine BEIJING/LOS ANGELES (Reuters) – In a multi-billion dollar dogfight with Alibaba Group Holding Ltd for leadership in China's online entertainment market, mobile messaging app WeChat is Tencent Holdings Ltd's trump card. The wildly popular app allows Tencent to channel 500 million monthly active users to its entertainment services, a huge consumer base for subscriptions or marketing – pay dirt for media and advertising partners.