Rocket Internet-backed Helpling expands in Asia, Mideast

By Eric Auchard FRANKFURT (Reuters) – Helpling, an online marketplace for hiring home cleaners backed by Germany's Rocket Internet, is expanding beyond its base in Europe to set up new operations in the Middle East and Asia, aided by the acquisition of a rival Singapore start-up. Berlin-based Helpling said it was acquiring Singapore-based Spickify for an undisclosed sum. Hoe Yeen Teck, Spickify's co-founder and chief executive, will be Singapore country manager of the company, which will operate under the Helpling brand

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Rocket Internet-backed Helpling expands in Asia, Mideast