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New apps meet need for more privacy after over-sharing

November 11, 2014 publisher apps-provide, door, fastest, feedback-on-new, francisco-based, increased-200, natasha-baker, public-social, reported-more

By Natasha Baker TORONTO (Reuters) – Consumers concerned about over-sharing on public social networks are turning to private messaging apps to share texts, photos and videos with a limited group of people. Downloads of private social messaging apps increased 200 percent in 2013 over 2012, making them the fastest-growing category of apps, according to San Francisco-based mobile analytics firm Flurry. The apps provide more private connections and allow users to express themselves without worrying about how they are perceived by their entire networks.