Tencent inks exclusive online partnership for NBA games in China

January 30, 2015 admin better-inform, china, five-year-deal, gerry-shih, joseph-menn, known-as-wechat, league-entered, michael-martina, san, sharp-response, shenzhen, tencent

By Gerry Shih BEIJING (Reuters) – The National Basketball Association and Tencent Holdings Ltd said Friday the Shenzhen-based Internet giant will be the only company in China to stream the league’s online content. The exclusive, five-year deal will allow Tencent to offer for the first time in China the NBA’s League Pass package, which allows subscribers to watch a full season’s worth of games live and on-demand.

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Tencent inks exclusive online partnership for NBA games in China