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Facebook Says It’s Looking Beyond Click-Throughs [INTERVIEW] (Mashable)
October 1, 2011 by admin · Leave a Comment
Mashable – As innovative and influential Facebook is, the company still mostly relies on a technology that’s been around since 1994: display advertising. Facebook’s display ads get fewer click-throughs than those that run elsewhere, at least according to one researcher. Not surprisingly, Facebook is looking to redefine the technology and de-emphasize click-throughs as a performance metric.
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Facebook Says It’s Looking Beyond Click-Throughs [INTERVIEW]
(Mashable)